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Coles, A., Corrlgan, M., and Dixon, G
College access marketing campaigns: Influencing college-going behaviors of underrepresented students
Presentation which covers a number of aspects of college access marketing campaigns.
In this presentation the authors cover a number of aspects of college access marketing campaigns. They begin with an overview of social marketing programs for college access, including the core components of college access marketing. They then refer to several national and state college access marketing programs. Different aspects of some of these programs are examined in-depth. The presentation concludes with information on the College Foundation of North Carolina and the national KnowHow2GO campaign.
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College Access Marketing
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