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Annotated Bibliography

Author(s):Spitfire Strategies
Title:It's not what you tell them, it's what they hear: College access marketing in your community
Source:http://www.collegegoalsundayusa.org/info/Colleg...
Date:2005
Organization:College Goal Sunday
Short Description:Through a broad review of current research and numerous interviews with social marketing experts, corporate marketing experts and polling firms College Goal Sunday has put together a fact-based analysis of what tools and techniques resonate with different segments of teens.
Annotation:Through a broad review of current research and numerous interviews with social marketing experts, corporate marketing experts and polling firms College Goal Sunday has put together a fact-based analysis of what tools and techniques resonate with different segments of teens. These tools and techniques will help to drive teens to College Goal Sunday events.
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Associated Keywords:
College Access
College Access Marketing
College and Career Planning (for Parents)
College and Career Planning (for Students)
Financial Aid
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