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Annotated Bibliography
Author(s):
Shireman, R
Title:
Financial aid awareness and college attainment
Source:
http://www.ticas.org/files/pub/2004_10_TRPI_Pre...
Date:
2004
Organization:
The Institute for College Access and Success
Short Description:
A pdf of a powerpoint presentation given at the Tomas Rivera Policy Institute on college access marketing.
Annotation:
This is a pdf of a powerpoint presentation given at the Tomas Rivera Policy Institute on college access marketing. The presentation includes specific examples of marketing campaigns from across the country. In addition to this, the author includes information on "leaks" in the college access pipeline. The presentation connects the issue of college affordability as a cause of "leaks" with the need for promoting finanical aid awareness through college access marketing.
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Associated Keywords:
College Access
Financial Aid
Presentations
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