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Annotated Bibliography

Author(s):College Access Marketing
Title:Achieving college access goals: The relevance of new media in reaching first-generation and low-income teens
Organization:College Access Marketing
Short Description:This brief explores the meaning of new media and what research shows about how underserved students use it. It also summarizes the results of a recent survey of low-income, first-generation students' media use.
Annotation:This brief explores the meaning of new media and what research shows about how underserved students use it. It also summarizes the results of a recent survey of low-income, first-generation students' media use and discusses the implications of these results and other national research for using new media communications strategies to focus students on actions they need to take to prepare and plan for college.
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Associated Keywords:
College Access
College Access Marketing
College and Career Planning (for Students)
First Generation College Students
Low-Income Students
Millennial Generation
Non-traditional Students
Preparation/College Readiness

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